Every day, consumers mistype their addresses as they fill out forms online, and employees and customer representatives enter inaccurate information into consumer databases. This can lead to missed sales opportunities, decreased customer satisfaction rates, and unnecessary costs.
Global e-commerce companies use address verification to reduce shipping errors and credit card frauds by verifying their customers’ addresses before delivering goods. They also use this technology to streamline the checkout process, allowing customers to shop quickly and easily without having to retype their addresses.
Address Verification: Centralizing Multiple Languages, Data Sources, and Formats
The right address verification solution curates official postal authority, mapping, geospatial data sources, and other relevant datasets for a region. This ensures a consistent, reliable single-best-record for a given location.
Address Standardization: Arranging an address according to a country’s postal requirements is essential for mail delivery. For instance, USPS and Royal Mail standards for the US and UK, respectively, include street names, cities, states, provinces, and postal codes.
Using the correct address format improves customer experience and increases ROI. Moreover, you can obtain postal discounts by presorting your mail items and adding ZIP+4 codes to addresses.
Autocomplete: Matching Address Suggestions
Address autocomplete is a popular feature for website input forms and mobile apps, where users can choose from a list of address formats as they type. It automatically corrects spelling errors and suggests the most accurate addresses based on the part of the user’s address that they’ve entered.
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