Whether you’re a hotel listing real estate properties, or a financial institute shipping confidential information through direct mail, standardized addresses are essential to maintaining your reputation. Moreover, ensuring that your data is accurate and organized can reduce mailing errors, save money, and improve your ROI.
A multibillion dollar problem, incorrect address data can lead to a number of issues, including duplicate records, addressing errors, and mailing costs. Luckily, there are a number of solutions available that can help you eliminate these problems and keep your data accurate.
Address standardization is the process of converting address data to a common format, such as USPS or country-specific postal formats. This can include checking for spelling, formatting, and abbreviation errors as well as normalizing street names and landmarks.
Uses for Address Verification:
A key use case is geocoding, where address verification is used to prepare a map with addresses that match the real world. Another common use is address validation, which helps ensure that the addresses in your database are correct and deliverable.
Uses for Address Validation:
An address validation API is a must have tool for online retailers, especially those selling products abroad. With address validation, you can ensure that your customers’ addresses are formatted according to their country’s rules and regulations. It can also improve your last-mile delivery speed and efficiency by enabling you to make smarter, faster, and more effective deliveries. By reducing shipping errors and improving data accuracy, you can also boost your ROI and minimize fraud risks.
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